MY PASSION FOR EDUCATION & SOCIAL MEDIA STRATEGY COMES FROM YEARS BEHIND THE CHAIR

about me

I've navigated the challenges of building a business from the ground up

In 2016, Anianne transformed her salon business by finding her niche and integrating simple, yet powerful marketing and business strategies. Within a year, she had not only doubled her income but also cut her time behind the chair in half, creating a sustainable and scalable business model.

As a coach and educator, I’m committed to helping stylists take control of their business

Now, Anianne is the founder of Mourning Hair, a stylist-created weft brand, and Cease & Desist, an extension education platform breaking industry norms by offering stylists full creative freedom. She also runs Content Coven, a social media education membership that helps beauty pros grow their brands online with ease.

The following year, she was recruited as Director of Education for a hair extension company, where she spent five years training thousands of stylists in everything from advanced extension techniques and color formulations to social media marketing, photography, and business systems. Her expertise in branding, structure, and education helped shape the foundation of many successful stylists and educators in the industry today.

Her focus is on helping stylists take control of their careers—without gatekeeping, NDAs, or restrictive business models. Through her brands and education, she empowers artists to master their craft, market themselves effectively, and build businesses on their own terms.