but here you are, staring at a blank caption box at 10pm, wondering why nothing you post seems to matter.
You didn't go to cosmetology school
to become a content creator.
FOR HAIRSTYLISTS WHO HATE SOCIAL MEDIA
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introducing
CONTENT COVEN
Everything you need to show up on social media, book more clients, and never stare at a blank caption box again — built specifically for stylists who just want it to work. No marketing degree required.
901+
5k+
Menty B's
avoided
overthought captions simplified
86%
less screaming at
the algorithm
2971+
“I hate Instagram” moments solved
What current students are saying
testimonials
HERE'S WHAT CHANGES
No more blank caption panic
Done-for-you templates and content ideas so you always know exactly what to post.
No more wasted hours on research
Trends, strategies, and what's actually working on Instagram — delivered straight to you.
No more figuring it out alone
A community of stylists who get it, plus personalized support when you're stuck.
What's included in the course
post something this week
No easing in, no lengthy intro. Your first week is about one thing: posting. We give you this month's content calendar, this week's trending audio, and caption templates ready to go. You will leave week one with something published.
UNDERSTANDING HOW THIS ACTUALLY WORKS
Before you can grow, you need to understand what you are actually working with. This section breaks down Instagram's algorithm, account types, hashtags, posting times, and how to read your insights, so you stop guessing and start making decisions that actually move the needle.
MAKE YOUR PROFILE DO THE WORK
Your profile is your storefront. If it is not converting visitors into followers, everything else is harder. We cover bio optimization, highlight bubbles, cover photos, carousels, and the visual details that make someone hit follow the second they land on your page.
BUILD A BRAND THAT SOUNDS LIKE YOU
This is where your content stops looking like everyone else's. You will nail your messaging, write hooks that stop the scroll, and develop a brand voice that feels like you — not a marketing script. This section is where stylists start to fall in love with showing up online.
GET COMFORTABLE ON CAMERA
Reels are not optional anymore — but they do not have to be stressful either. From filming angles and lighting to voiceovers, B-roll, and CapCut editing, this section turns camera-shy stylists into confident creators. The 30-Day Reels Challenge lives here too.
SELL WITHOUT FEELING GROSS
The section you actually joined for. Learn how to sell in stories, write captions that convert, and book clients through your content — without manipulation, fake urgency, or sounding like a walking ad. Selling can feel natural. We will show you how.
GROW FURTHER & FASTER
Once the foundation is solid, this is where you scale. SEO, content pillars, viral reel formulas, ManyChat automation, Trial Reels — the advanced strategy for stylists who are ready to stop playing small.
IG UPDATES
Instagram changes constantly. This section is your one place to stay current — updated as the platform evolves so you are never caught off guard by an algorithm shift, a new feature, or a rule that changed overnight.
...and more.
emails & websites
Social media is rented land. The algorithm can change overnight and your audience goes with it — unless you own it. This section teaches you how to build an email list, create a free offer that actually converts, set up simple automation, and build a Linktree that works. Your long-term business security lives here.
outline
photography / videography
Your work is stunning. Your content should show that. This section teaches you how to actually capture it — filming angles, lighting setups, iPhone photography, posing clients, A-roll vs B-roll, and everything in between. No fancy camera required. Just your phone, better technique, and content that finally does your work justice.
outline
monthly content
This is what makes $47/month a no-brainer. Every single month you get a fresh content calendar, this week's trending audios, a live coaching call, and every update Instagram throws at us — all in one place. It grows every month. So do you.
outline
200+ Caption templates
Ready-to-use captions to spark engagement, drive sales, and connect with your audience effortlessly
one
50 selling in stories templates
Over 200 ready to use captions to spark engagement, drive sales, and connect with your audience eddortlessly
TWO
monthly content calendars
Stay consistent with pre-planned content ideas tailored to keep your audience engaged. Different calendars for stylists, extension specialists, barbers, estheticians, and photographers.
three
email planning template
Map out your emails before you need them so you are never scrambling for what to say. This template makes building a nurture sequence simple, even if you have never sent a marketing email in your life.
four
content auditing template
Analyze what’s working (and what’s not) so you can refine your strategy for better results.
five
manychat automation template
Turn your DMs into a booking machine without answering every message manually. This pre-built template automates your most common conversations so you can focus on the work you actually love.
six
Content Planning Template
Organize your content strategy like a pro, ensuring your posts stay aligned with your goals.
seven
100 storytelling ideas
Captivate your audience with prompts designed to help you share relatable, high-impact stories.
eight
chat gpt prompts
AI-powered content starters to make writing captions, brainstorming ideas, and planning content effortless.
nine
how to join CC
pricing
best offer
$47 / month
$470 / year
✔️ Full access to all Content Coven resources
✔️ New templates, prompts, and content ideas every month
✔️ Flexible, cancel anytime-perfect for those testing the waters
✔️ Everything included in the monthly plan PLUS 2 months FREE
✔️ Lock in your rate and save $54 for the year
✔️ The best value for long-term growth and strategy
join now
save today
hey there
I'm Anianne
In 2016 I was a stylist who was terrified of social media. But I was more terrified of staying stuck — so I started posting anyway. I learned how to take photos, whispered through my first lives in the salon, and showed up every single day even when nobody was watching.
One year later my entire business had transformed. I was working half as much and making five times the money.
That got me recruited to spend five years educating thousands of stylists on marketing, business, and hair extensions. And in every single room I walked into, I heard the same thing from stylists over and over again:
I don't know what to post. I feel stupid on camera. Nothing I do seems to work.
They were talented. They were hardworking. They just didn't have a system.
So I built one.
Content Coven exists because you shouldn't have to figure this out alone. You did not go to cosmetology school to become a marketing expert but your business needs you to show up online, and I am going to make that as simple as possible.
No hustle culture. No "post three times a day and pray."
Just a system that works, built by a stylist who has been exactly where you are.
