for hairstylists who'd rather be doing hair

The plan is already made. You just have to show up and post it

Not another system to learn. Just open it, film it, and post. Every week.

GET INSTANT ACCESS

You Don’t Have A Content Problem. You Have A Missing-Plan Problem.

WHY THIS FEELS SO HARD

It’s not that you skipped posting on purpose.

It’s that you got home, sat on the couch still in your work clothes, opened Instagram to “just post something quick”…
and twenty minutes later you’d typed and deleted three captions and posted nothing at all.

That’s why “just post more” has never worked. The problem was never motivation. The problem was starting from a blank page every single time.

You save dozens of Reels inspo every week… but when it’s finally time to post, none of them feel right.

You tell yourself you’ll film after your last client… but by the time you get home, your brain is fried.

You know social media matters, but every time you sit down to create, you’re starting from scratch.

You watch other stylists grow online and wonder what they’re doing differently.

IF ANY OF THESE SOUND FAMILIAR, YOU’RE NOT ALONE:

You know you’re supposed to post. But… it still doesn’t happen.

Before I decided to bite the bullet and join content coven, I felt so lost and confused with social media. I was posting blindly and not understanding why nothing was sticking. After taking ani’s course it felt like I had a third eye open with social media! Best decision I’ve made for my career and social media content yet!

- Halie Shepard

Content Coven is going to make my life so much easier. Being a mama to 3 girls, and running a salon it is hard to always be trying to think up new ideas for content, or creating templates on Canva. Excited to see how this will give me more time back!

- Jessica Mattevi

Ani is a wealth of knowledge! If you are booked behind the chair and need organization and a comprehensive social media plan, subscribe to Content Coven now!
She put in serious time to make your life easier! She replies to messages and offers ongoing assistance, which is always above and beyond expectations !

- Erica Lewis


Everything You Need to Stay Consistent. All in one membership

MEET CONTENT COVEN

Content Coven is a monthly membership built specifically for hairstylists who want to stop figuring out social media on their own.

Templates, Challenges & Resources to Keep You Consistent

Instagram Audits Whenever You Need Them

Monthly Content Calendar

Instagram Updates That Actually Matter

Live Coaching & Account Feedback

A Community of Stylists Who Get It

Explore Content Coven

This Is How You Actually Build an Iconic Brand

Built for your next level

This isn’t just another branding container. This is where strategy meets soul, with consistent support, deep work, and a powerful circle of women who are on your level. You’ll rewire how you think, how you show up, and how your brand speaks, so your next season of business feels fully aligned.

Alt version of this section

Built on What Works

Blueprint carousel caption tax-write off magnetic voice memo mindset click rate

enroll now

Designed for Creatives

Blueprint carousel caption tax-write off magnetic voice memo mindset click rate

Go-To Program for Building a World-Class Brand

Built for your next level

Blueprint carousel caption tax-write off voice memo click rate. Showit prompt matcha detox brand clarity ritual. Dream client grid metrics planner strategy launch.

Alt version of this section

enroll now

COURSE BREAKDOWN

Everything Waiting For You Inside

Post Something Immediately

PILLAR 1

Consistency starts with actually posting. Every week, you’ll know exactly what to create, why it matters, and how it fits into the bigger picture, so you never have to start from scratch again. And we start you off right away.

Make Your Profile Do the Work

pillar 3

Your profile should be converting visitors into inquiries before you ever answer a DM. We’ll optimize every piece of your Instagram so the right people immediately understand who you are, what you do, and why they should book with you.

Understanding How This Actually Works

pillar 2

Stop chasing trends and start understanding strategy. Learn what actually makes content attract clients, build trust, and grow your business so you can make confident decisions instead of guessing.

Build a Brand That Sounds Like You

pillar 4

The best content doesn’t sound scripted, it sounds like you. Learn how to find your voice, create recognizable content, and build a brand people remember long after they’ve scrolled away.

Sell Without Feeling Gross

pillar 6

Selling doesn’t have to feel awkward or pushy. Learn how to naturally talk about your services, educate your audience, and turn content into paying clients without feeling like you’re constantly pitching.

Get Comfortable on Camera

pillar 5

You don’t have to be an influencer to make great content. I’ll show you how to get comfortable on camera, speak with confidence, and create videos that feel natural instead of forced.cillum.

Grow Further & Faster

pillar 7

Once you’ve built consistency, it’s time to scale. Learn how to create a long-term content strategy that grows with your business instead of constantly reinventing the wheel.

 Beyond Instagram

pillar 9

Social media is just one piece of your marketing. Learn how to expand into platforms like TikTok, email marketing, and websites so your business isn’t dependent on Instagram alone.

Your Content Toolkit

pillar 8

Get instant access to templates, prompts, audits, challenges, swipe files, and resources designed to save you time and make content creation easier. Think of it as your content library that’s always growing.

WHY CONTENT COVEN WORKS

Consistency isn’t about discipline, it’s about removing decisions.

They’re inconsistent because they have to decide what to post every single day.

Content Coven removes that decision. Every month begins with a clear plan, so you can spend less time thinking and more time creating.

Most stylists aren’t inconsistent because they’re lazy.

01
The Plan
The Plan
Instead of copying what everyone else is doing, you’ll learn why content works so you can adapt, evolve, and keep growing even when Instagram changes.

Trends come and go, but strategy lasts

The Strategy
Whether you need an Instagram audit, feedback on a Reel, or help working through an idea, there’s always someone in your corner.magna velit ipsum habitant purus.

You’re never left figuring it out alone

The Support
New content plans, Instagram updates, live coaching, and resources are added every month, so the membership keeps getting more valuable the longer you stay.

Content Coven grows with you

The Growth

Your membership comes with more than just lessons

Join monthly coaching calls to ask questions, troubleshoot challenges, and get personalized advice in real time.

Live Coaching Calls

Instagram Audits

Always Growing

New content calendars, Instagram updates, templates, and resources are added regularly—so your membership gets better every month.

Need another set of eyes? Members can request Instagram audits whenever they need feedback on their profile, content, or strategy.

enroll now

let's make sure we're a good fit

This is NOT for you if:

You want someone else to build your business for you.

You’re looking for overnight growth without putting in any effort.

You’re only interested in quick hacks instead of learning a long-term strategy.

You’re looking for a magic algorithm hack.

You’re tired of wondering what to post every time you open Instagram.

You know social media matters, you just need a plan you can actually stick to.

You want to attract more of the right clients without spending hours creating content.

You’re ready to stop guessing and start building a marketing system that grows with your business.

This IS for you if:

Joining Content Coven is simple.
We’ll take care of the strategy, you just focus on creating.

HOW IT WORKS

Get Feedback & Keep Growing

Attend coaching calls, request Instagram audits, stay up-to-date with Instagram changes, and keep building momentum every month.

03

Open your content calendar, see exactly what to post, and create content with confidence instead of guessing.

02

Follow Your Monthly Plan

01

Get instant access to every lesson, resource, challenge, and template inside the membership.

Join Content Coven

Content coven exceeds my expectations for social media understanding and growth. I’ve hired multiple coaches in the past and Ani’s program is the only one I’ve seen significant growth with. Beyond that she makes it fun and this is coming from someone who hates posting. Social is a necessary evil and this is is by far the most up to date and affordable program out there

"Content coven exceeds my expectations..."

- Sarah Ariel

You don’t have to take my word for it.
These are real hairstylists who stopped guessing what to post, started showing up consistently, and finally built a marketing strategy they actually enjoyed sticking to.

Success Stories

And honestly? A lot of stylists do

Wonder why their content isn’t bringing in more clients...

You could keep doing it alone...

Save hundreds of “content ideas” they’ll never actually use...

Spend hours every week trying to figure out what to post...

Or… You could have your own social media team, for $47/month.

Imagine having a place where you never have to wonder what to post, second-guess your strategy, or figure out Instagram on your own.
Every month, you’ll get a fresh content plan, ongoing education, live coaching, Instagram audits, platform updates, and a community of hairstylists working toward the same goal.

✓ new content calendars......................................................................monthly
✓ Instagram Audits..................................................whenever you need them
✓ Live Coaching Calls...............................................................................monthly
✓ Templates & Resources.......................................................always growing
✓ Community Support.......................................................................................daily
✓ Instagram Updates.................................................................................ongoing
✓ Get clear on your positioning strategy.................................$59 VALUE

Get started today for as little as $47

✓ Best value for members committed to long-term growth

$423
annual membership

✓ Everything included in the monthly membership

✓ Get 3 months FREE 

save with annual

✓ Cancel Anytime

$47
monthly membership

✓ Full access to everything inside Content Coven

✓ Live coaching, Instagram audits & monthly updates

join monthly

Coach Ani, as I fondly call her, is truly a one-of-a-kind entrepreneur! Since first connecting with her in 2019, she's been instrumental in teaching me how to effectively market myself. Ani has expertly transformed her passion into an approach that's both straightforward and practical to implement. Her visionary thinking and relentless drive ensure we remain ahead in this ever-evolving world of social media. If you're seeking a trusted resource to help create those time-consuming posting tasks or sim

- Barbie Gaydos


Even though I'm not posting quite as much as you suggested, I'm still seeing a lot more engagement, connection, etc 😊 and what I'm planning + then posting feels like me vs striving for perfection (the cycle I get caught in very easily)

- Kat



Just bought it! I have been in a social media slump since coming back from maternity leave. I've already watched half of the videos & I'm feeling inspired.

- Katie

The only question is whether they’ll find you or another stylist. Content Coven gives you the strategy, the plan, and the support to show up consistently so the right people discover your business. Because great work deserves to be seen.

Your next client is already on Instagram

LET'S DO THIS

No commitment. No pressure. Just enough time to see why hundreds of hairstylists stay. Come inside, use the resources, ask questions, and experience what it’s like to finally have a plan.

Try It for 14 Days
for Just $14

limited time only

YOU DON’T NEED MORE TALENT. YOU NEED A PLAN.

You’re not behind.
You don’t need to go viral. You just need consistency.

You already know how to do hair. Content Coven isn’t here to turn you into someone you’re not, it’s here to help you show up consistently, create content with confidence, and finally build the audience your work deserves. Stop spending hours wondering what to post. Start spending that time booking clients, growing your business, and actually enjoying social media again.

join now

THE RESULTS

Here’s what you can expect when you show up consistently

Never wonder what to post again

A content strategy that actually fits your business

More confidence showing up on camera and online

The support, accountability, and community to keep going

A brand that people recognize and remember

Now I teach hairstylists how to do the same.

HEY I'M ANIANNE

Believe it or not… I used to hate social media

I was terrified of being on camera, overthought every post, and constantly compared myself to everyone else online.
Instead of giving up, I started treating my own accounts like a testing ground. I learned what actually grabs attention, what builds trust, and what turns followers into clients.
Today, I’ve grown my Instagram to 50k+ followers and my TikTok to 180k+ followers, not because I love dancing on the internet, but because I finally understood how content actually works.

My goal isn’t to give you another checklist you’ll abandon next month. It’s to help you become the kind of business owner who understands marketing, creates content with confidence, and never has to rely on trends or luck to show up consistently again.incididunt ut labore clear, actionable framework.

What makes Content Coven different is that I teach the strategy...

There are plenty of memberships that hand you content ideas. But knowing what to post is only half the battle. Inside Content Coven, you’ll learn why certain content works, it's already adapted to the hair world, and how to create content that sounds like you instead of copying everyone else.

LET THE NUMBERS SPEAK:

BEAUTY PROFESSIONALS helped insIDE content coven

CORE LEARNING MODULES
that take you from “What do I post?” to “I’ve got this.”

LIVE COACHING & ACCOUNT FEEDBACK so you’re never left figuring it out alone.

RESOURCES INSIDE THE MEMBERSHIP including templates, calendars, audits, prompts, and more

300+

12

MONTHLY

100+

I just wanna say content coven has helped me so much since I have started with it I have had at least one new extension client a week! My business has taken off thank you so much for giving this content to help stylist! 😭💓

"...at least one new extension client a week!"

- KATIE

QUESTIONS / QUESTIONS / QUESTIONS / QUESTIONS / QUESTIONS / QUESTIONS / 

FREQUENTLY ASKED

Content Coven was created for hairstylists, by a hairstylist.
Everything inside is designed with the beauty industry in mind, from the examples and content ideas to the coaching and community.
While the strategies work for any service-based business, hairstylists will get the most out of the membership because it’s built around the challenges they face every day.

Honestly? That’s exactly who Content Coven was built for.

You don’t need to know how to film Reels, write captions, or understand the algorithm before joining. We’ll teach you the strategy behind great content so you can create posts with confidence instead of guessing.

As much or as little as you have.
Some members spend an hour a week planning content. Others dive into the trainings and coaching calls. The goal isn’t to spend more time on Instagram, it’s to spend less time wondering what to post. My goal is that you are not on social media for more than 15 mins a day.

Yes! Content Coven is a monthly membership, and you can cancel whenever you want. If you’re on the annual plan, you’ll have access for the full year you purchased.

No and anyone who promises that isn’t being honest.
What we do guarantee is a proven framework, practical education, and ongoing support to help you create better content consistently. Your results will depend on how you implement what you learn.

Most memberships tell you what to post. Content Coven teaches you why it works.
Instead of chasing trends or copying other creators, you’ll learn how to think strategically about your content so you can create posts that feel authentic, attract the right audience, and support your business for years to come.

Whether you’re fully booked or just getting started, the strategies evolve with your business.

Save hours with plug-and-play templates, prompts, audits, and tools.

Stay ahead of platform changes without spending hours researching them yourself.

Learn how to show up online naturally—even if you’ve always hated being on camera.

Surround yourself with hairstylists who are growing alongside you.

Go beyond content ideas and understand why great content actually works.

Know exactly what to post each month without starting from scratch.

Get your questions answered and receive account feedback from someone who’s been there.

Built to Grow With You

Real Instagram Updates

Confidence on Camera

Templates & Resources

Community That
Gets It

Monthly Content Plans

Live Coaching & Feedback

Learn the strategy

WHY CONTENT COVEN WORKS

Because consistency doesn’t come from motivation. It comes from having a system

Get started today for as little as $47

✓ Best value for members committed to long-term growth

$470
annual membership

✓ Everything included in the monthly membership

✓ Get 2 months FREE (save $94)

save with annual

✓ Cancel Anytime

$47
monthly membership

✓ Full access to everything inside Content Coven

✓ Live coaching, Instagram audits & monthly updates

join monthly

Real talk from the stylists inside

DISCLAIMER: Every business is different. While the strategies inside Content Coven have helped hundreds of stylists grow their confidence and online presence, results are never guaranteed. Your success depends on your consistency, implementation, and commitment.