PODCAST S:2 EP:15 “Social Media Manager Chimes in Ft. Sarah Maxey”

Hey everyone! In this episode of Mourning Tea, I had the absolute pleasure of chatting with the fabulous Sarah Maxey, the genius behind Slate Social Management. If you’ve ever felt overwhelmed by social media or wondered how the pros do it, this episode is definitely for you.

Meeting Sarah Maxey

So, let me tell you how I met Sarah. I actually found her through a friend who owned a salon here in Colorado. Sarah did social media for her and when I moved I was needing a new photographer. That’s when Sarah’s name popped up, and I was all in. From the moment we started working together, I knew she was the right fit. Fun fact: Sarah came up with the name "Slate Social" while in a tanning bed! She wanted something unique that wasn’t directly tied to her name but still had that strong S vibe—Sarah, social media, Slate, you get it. And thus, Slate Social Management was born. Now, she handles everything from content creation to SEO and email marketing.

Why I Hired a Social Media Manager

Alright, let’s get real for a minute. I run multiple accounts, manage a ton of content, and am constantly on the go. It’s a lot, and I needed help. Enter Sarah. At first, I was super hesitant. You guys know I’m a bit of a control freak (okay, a lot of a control freak). But Sarah made the transition so smooth. Guess what? Best decision ever. We vibe so well, and she totally gets my vision. It’s like having a clone who’s just as passionate about my brand as I am.

When to Hire a Social Media Manager

I asked Sarah about when someone should consider hiring a social media manager. Her take? There’s no magic moment. Some people start their businesses with a social media manager right off the bat, while others bring one on years later. It’s really about recognizing when you’re spread too thin or when your social media game isn’t where you want it to be. If you find yourself posting just to post without any real strategy, it might be time to bring in some professional help. Sarah mentioned that one of the best indicators is when you’re feeling overwhelmed and can’t keep up with the demands of your business and your social media presence.

Quality Over Quantity

We had a great discussion about the age-old debate: followers vs. community. Sarah is a big advocate for quality over quantity. She said, “You can have 10,000 followers, but if they’re not engaging with your content, what’s the point?” I couldn’t agree more. I’ve seen accounts with massive followings but zero engagement. Bots and fake followers might inflate your numbers, but they do nothing for your engagement or your business. It’s all about building a genuine community. Sarah emphasized that having a smaller, engaged audience is far more valuable than a large, disengaged one. When people truly care about your content, they’re more likely to interact, share, and even become loyal customers.

Selfish Content vs. Value-Driven Content

We also delved into the difference between selfish content and content that provides value. Sarah put it perfectly: selfish content is all about you—“Look at me, buy my stuff, aren’t I great?” It doesn’t serve your audience. On the flip side, value-driven content is about what your audience needs and how you can help them. It’s about building trust and providing solutions. When you focus on serving your audience, the sales will come naturally. Sarah shared that this shift in mindset can make a huge difference in how your content is received and how your community grows.

The Power of Connection

One of the biggest takeaways from our chat was the importance of genuine connection. Sarah shared some amazing insights about how being true to yourself and your brand can set you apart from the crowd. She said, “When you’re authentic, your audience can feel it. They’re more likely to engage with your content and become loyal followers.” I couldn’t agree more. Being yourself is not only more fun but also more sustainable. It’s exhausting trying to be someone you’re not, and people can usually tell when you’re being inauthentic. Sarah and I both believe that when you show up as your true self, you attract the right people—those who resonate with you and your message.

Final Thoughts

If you’re considering hiring a social media manager, Sarah’s advice is to find someone who really gets you and your brand. It’s not just about finding someone who can schedule posts; it’s about finding a partner who can help you grow your business and build a community. Look for someone you vibe with, someone who understands your vision and can translate that into your social media presence.

So, if you're feeling overwhelmed or just need a fresh perspective, don’t be afraid to reach out for help. And if you’re curious about Sarah’s work, check out Slate Social Management on Instagram.

xo Ani

Sarah Maxey

Slate Social Management

INSTAGRAM - https://www.instagram.com/slatesocialmgmt/

(@slatesocialmgmt)

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