From perfecting seamless extensions to mastering social media, I help stylists take control of their craft, brand, and business—without the overwhelm.

Struggling to stay consistent on Instagram?
No more second-guessing your content or fighting the algorithm alone.

Content Coven gives you the strategy, templates, and support you need to market your business with confidence.

Created for Beauty Pros and Educators ready to grow.

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The content coven

SIGNATURE PROGRAM

meet

Founder & CEO

Anianne

With 16 years behind the chair, I help stylists and beauty professionals master both their craft and their marketing—because great work deserves to be seen.

Through expert-led extension education, seamless weft coloring techniques, and strategic social media coaching, I give artists the tools to grow their business with confidence. Whether you're behind the chair or building your brand online, my goal is to make education accessible and marketing effortless.

ABOUT ME

ABOUT ME

Coach Anianne, I want to express heartfelt gratitude for all you have taught me about Instagram and social media. Coming from a background where technology was not a part of my everyday life, your aproachable and non-intimidating guidance has truly been a game-changer for me. With 30 years of experience in the industry, you have helped me rediscover my passion and realize the importance of narrowing down my clientele to focus on the hair that inspires me and brings me joy. Your support has allowed me to embrace the fun and creativity that comes with hairstyling, and for that, I am truly thankful. With appreciation I would gladly take anymore help you are willing to offer

Kae

❤️❤️❤️ gah thank you so much for explaining this complicated IG world to me. 😭 You make it seem less scary and I appreciate you for that.

Zelda

Coach Ani helped me breakdown my marketing plan and calendar in a simple way that allows me to focus on creating content in the moment, which is what my ideal client wants to see. I would recommend Coach Ani to anyone who needs a mentor in their life.

Michelle W.

testimonials

WORK WITH ME

CEASE & DESIST
THE EXTENSION METHOD

CONTENT COVEN:
IG EDUCATION

BLUEPRINT CALL:
COMING SOON

"It's a small win for social media but huge for my career!
First of all: I LOVE how my feed looks. I feel It represents me better than before with my B-A only posts...
I finally got my external link taps on positive numbers😭👏🏻" 

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50 Caption templates

25 Selling-in-stories templates

Struggling to sell in your Stories? These 25 plug-and-play templates make it easy to showcase your offers, engage your audience, and drive sales-without the awkward pitch.

Say goodbye to caption stress. These 50 ready-to-use templates help you engage, sell, and connect—without overthinking. Grab yours now and start posting with confidence.

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ATTENTION. INTENTION. MASTERY.

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