AIM | Attention. Intention. Mastery.
Expert Marketing Coaching for Beauty Professionals. Dedicated to elevating your brand with strategic, easy-to-apply marketing techniques designed to scale and enhance your business's presence.
Are you a beauty industry entrepreneur looking to build your brand and simplify marketing? Discover your path with AIM! Specializing in marketing coaching tailored for beauty professionals, we're committed to guiding you towards unlocking your full potential. Embrace the journey to attract more clients and amplify your market presence.
THE
BLUEPRINT CALL
Are you ready to unlock your true potential?
Ready to achieve extraordinary results in your brand or business? Look no further than The Blueprint Call, where we offer personalized 1:1 coaching sessions designed to create a path and plan for your next goal.
learn more about the
COACHING PROGRAMS
THE FOCUSED ROADMAP
Are you an artist, educator, or coach seeking guidance, support, and accountability to propel your career or business to new heights? Look no further, The Focused Roadmap is a private 1:1 coaching program tailored to your unique goals and aspirations.
THE COLLABORATOR
Introducing The Collaborator – your reliable partner to transform knowledge into an enriching on-demand educational program. The essence of The Collaborator lies in our commitment to working with you from the conception of your idea, to the launch of a remarkable educational experience.
THE TOTAL PACKAGE
The Total Package is designed for brands or companies eager to amplify their influence through on-demand education. From ideation to execution, we work hand-in-hand with educators to streamline the creation of their digital curriculum.
COACH ANI - the Podcast
Let’s talk about all things mentality, business, marketing, & creating your dream life.
On this episode of Mourning Tea, we welcome Carly Zanoni, AKA Blonde Chronicles, for a candid conversation about navigating the digital world while staying true to oneself. Carly shares her journey, from the challenges of trendsetting to the importance of vulnerability, offering insights and advice for anyone looking to make their mark in the creative realm. Tune in for a dose of inspiration and wisdom that speaks to the heart of creativity and personal growth.
On this episode of Morning Tea, titled "New Artists: Entitled or Empowered?", we dive into the vibrant world of the beauty industry with Devyn, a trailblazer who shares her journey from overcoming restrictive work environments to co-founding Grow Hair Lounge. Together, we tackle the stereotypes surrounding Gen Z's work ethic, discuss the transformative power of education in the salon, and explore the importance of creating a supportive and inclusive culture. Devyn's insights offer a fresh perspective on what it means to be truly empowered in today's beauty industry, challenging the notion of entitlement and showcasing the potential for positive change. Join us for a conversation that illuminates the path for new artists navigating their careers with ambition and integrity.
Welcome to this week's episode of "Mourning Tea," where we dive into the art of being publicly private on social media. Ever wonder how to share your life online without oversharing? Join us as we explore the fine line between connecting with your audience and maintaining your privacy. From personal anecdotes to practical advice, we're unpacking how to curate your online presence thoughtfully. Whether you're looking to inspire, connect, or just share a piece of your world, this episode offers insights into doing it right, without turning your life into an open book. Tune in for a candid conversation about navigating the social media landscape with intention and authenticity.
In this episode, we delve into the significant shift on TikTok following Universal Music Group's withdrawal of its entire catalog from the platform. This move takes away music from top artists like Taylor Swift and Billie Eilish, impacting content creators and the platform's music discovery role. We explore the reasons behind this decision, its implications for TikTok's future, and the broader effects on digital marketing strategies. Join us as we navigate through these changes and offer insights for content creators adapting to the evolving digital landscape.
In this episode of Mourning Tea, titled 'WTF is a Hook?', we delve into the craft of creating compelling hooks in the digital content landscape. Discover how to capture attention authentically, steering clear of clickbait traps. We explore strategies for engaging your audience with content that's not just catchy, but meaningful and memorable. Whether you're a content creator or a social media enthusiast, this episode sheds light on balancing appeal with genuine value in your digital messaging. Tune in for insights into making your content resonate deeply with your audience.
Dive in to zero in on the essential balance of engaging and growing your audience through well-structured posts. We'll tackle common mistakes and share key strategies for success. Perfect for anyone looking to enhance their online presence, from personal brands to businesses. Get ready for practical insights and tips that will elevate your content strategy and boost your digital footprint. Join us for an episode packed with valuable takeaways to up your social media game!
Dive into essential tips for boosting Instagram engagement in this episode. Learn how to balance value and selling, engage authentically, and transform your social media presence. Perfect for anyone looking to enhance their Instagram strategy
In this episode of Coach Ani: The Podcast, I tackle the contrast between pain point marketing and empowering marketing strategies. I discuss how traditional marketing often exploits vulnerabilities, advocating instead for uplifting and ethical approaches. Join me as I share insights from my journey towards more positive, value-driven marketing practices.
Welcome back to another episode of Coach Ani: The Podcast. Dive in as I candidly share my major IG algorithm misstep, the proactive measures I took to rectify it, and invaluable tips everyone should know. Don't miss out on these insights!
Welcome to Coach Ani the Podcast! After an unexpected job loss, I embarked on a transformative journey of self-discovery, leading to the realization of my PTSD, ADHD, and autism. Embracing my neurodiversity and challenging traditional norms, I founded my own consulting company to empower artists. Today, I champion the belief that life's unexpected turns can pave the way for limitless potential and growth
Welcome to Coach Ani the Podcast! Today I highlight the my journey as a neurodivergent business owner, emphasizing respect and understanding for employees. I advocate for open communication, work-life balance, and fair compensation, challenging traditional business leadership norms.
Welcome to Coach Ani the Podcast! Dive into the world of neurodivergence with this insightful conversation featuring Ashlee Leeper, creator of the Luna method. Explore the challenges, triumphs, and strategies of living with autism and ADHD, and discover how neurodivergence is not a barrier, but a unique way of experiencing the world
Welcome to Coach Ani the Podcast! In this episode, we dive into the amazing world of neurodivergence, focusing on ADHD. We're here to challenge the misconception that being neurodivergent is negative. Instead, let's celebrate the unique strengths and superpowers found in neurodivergent minds. We'll explore techniques like body doubling, managing distractions, and using music to boost productivity. Embrace your uniqueness, unleash your potential, and let's create a world that appreciates and celebrates neurodiversity in all its forms.
Coach Ani shares personal experiences and conversations that highlight the detrimental effects of being addicted to stress. Explore the science behind stress and learn how to embrace happiness, redefine your relationship with stress, and create a life filled with joy and genuine well-being. Say goodbye to perpetual overwhelm and hello to a calmer, more balanced existence.
Discover the transformative potential of on-demand education in this insightful discussion. Explore the various ways in which on-demand education can empower individuals to generate passive income streams while unlocking new opportunities for personal and professional development. Gain valuable insights into the advantages of accessing education at your convenience and explore the exciting possibilities it offers in today's rapidly evolving world.
In this blog post, I share my recent discovery about hyperfixation and ADHD and how it has influenced my approach to goal setting. Reflecting on the limitations of rigid routines, I discuss adopting a more flexible and personalized approach that considers my fluctuating energy levels. By embracing my ADHD and aligning my goals with my energy levels, I have found greater freedom, reduced stress, and improved productivity.
In this blog post, I share my personal reflections on the importance of having a coach or mentor. Drawing from my own experiences as a business coach and a podcast host, I discuss the benefits of seeking guidance for personal and professional growth. I emphasize the misconception that asking for help is a sign of weakness and encourage readers to embrace the idea of having a coach or mentor as a pathway to success.
In this blog post, I have a conversation with my friend Greyson, a hair extension specialist in Los Angeles. We discuss authenticity, creative pursuits, and the power of embracing our true selves in personal and professional life. We encourage readers to be genuine, challenge societal norms, and find success through self-expression.
It's EASY to be happy and find gratitude when everything seems to be aligning. You have to be able to have gratitude even when things are hard... but how?
In this blog post, I explore the importance of fostering healthy relationships without succumbing to the pitfalls of competition. Drawing from personal experiences and observations, the post delves into the negative impact of comparison, the role of communication and empathy, and the significance of aligning personal goals with authentic desires.
I invite you to join me on a profound personal journey—one that has fundamentally transformed the way I approach life—letting go of my innate desire for control.
Imposter syndrome is a constant battle that many of us face, regardless of how confident we may appear on the surface. Despite my social media presence and podcast persona, I often find myself grappling with self-doubt and uncertainty. It's a struggle that I'm sure many of you can relate to.
My professional and honest review of three highly sought-after hair extension methods: Natural Beaded Rows (NBR), Mane Luxe, and The Luna Method.
You're going to encounter toxic people in your personal and professional life. What are some warning signs... and what do you do after you finally see the truth?
Should I make my own salon? Should I rent a booth or suite? Is being commission actually bad!? Hear the pros, cons, and personality traits needed for all of them.
Your need for perfection and your fear of messing anything up is holding you back from progressing. So how do you get past that?
The internet is a WILD place. So how do you deal with negative comments, rude remarks, and trolls?
What happens when the woman in the relationship becomes the primary income earner? How to navigate as a woman, and as a man.
4 tips to implement into your workday that help keep me focused, on track, and also help to avoid burnout!
COURSES
Room to BLOOM Photography Course
A course created specifically for hairstylists. You'll learn everything you need to know to take professional-quality photos of your work. Whether you're just starting out in your career or looking to take your skills to the next level, this course is for you!
Manhandling Your Marketing Course
It's time to get a handle on your Instagram Marketing. No more excuses saying the algorithm doesn't like you... it's time to put stress and fear aside and build your brand and business.
TESTIMONIALS
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Ania Weissmann
“During our 1:1 Marketing call, she took the time to assess my social media, particularly Instagram, and gave me some incredibly useful feedback on how to improve my content and how to better convey my messaging to my audience. I am very grateful for her insight and creativity and highly recommend her to anyone who is looking to grow their business!”
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Chelsea Fritz
“Before my call with Ani, I had reached a point in my marketing where I was just so overwhelmed that I didn’t know where to start and the thought of creating daily content was beyond daunting. Ani was able to break it all down into simple and easy steps for me to follow and I left our call with a game plan of things I could start implementing immediately. Ani exceeded my expectations in every way!”
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Michelle Waugh
“Coach Ani helped me breakdown my marketing plan and calendar in a simple way that allows me to focus on creating content in the moment, which is what my ideal client wants to see. I would recommend Coach Ani to anyone who needs a mentor in their life.”
Today on MOURNING TEA we dive into the heart of navigating life's unexpected twists, the pursuit of balance, and the raw truths behind our social media lives. This episode explores the layers of personal and creative growth, offering a look at the challenges and triumphs of embracing change. Whether you're seeking inspiration, a laugh, or just some genuine conversation, you'll find a moment of connection here.